Selling Strategy

Rich Lazzara and Peter Lenton have an unblemished history of quality listings and excellent service, as well as an international reputation for providing ethical and knowledgeable assistance to their clients and the marine industry.

The Bahia Mar Yachting Center in Fort Lauderdale, Florida, home to our offices, is one of the worlds’ most famous marinas providing the highest level of exposure possible to a network of corresponding yacht brokers and potential buyers.  The company’s marketing philosophy is based on a total dedication to their clients and their individual yachting needs.  We know there is an abundance of yacht sales firms available to our clients, therefore, we guarantee to our clients that no other firm will work harder or put forth the effort we will to assure an expeditious and successful sale.

Marketing Philosophy

Because of strong working relationships developed with yacht sales firms and agents throughout the world, the yachts we represent receive immediate international exposure and are presented to potential clients located throughout the world.

Unlike many other companies, our philosophy is to market a yacht and accomplish a sale at the highest possible selling price, within the shortest period of time possible.  Therefore, we do not “in house” a listing while trying to cultivate our own private clientele for the yacht.  We actively share and readily provide information to our network of yacht sales firms and agents worldwide, offering 60% of the available commission. This marketing philosophy has proven to be highly successful.

By appointing us to market and represent your yacht, the vessel’s national and international exposure is ensured without compromising the privacy of the owner and crew.  In addition to providing detailed information to our clients and a national and international network of agents, we also screen and pre-qualify all clients prior to arranging an inspection of the yacht.  And, a report of the activity relating to the marketing, advertising and inspections of the yacht can be provided to the owner.

We appreciate our clients’ tremendously busy schedules and recognize that their yachts are but one of many responsibilities.  By hiring Lazzara Lenton Yachts to act as central agents, this responsibility is not being passed on, but is being put in the hands of professionals who are aggressive, experienced and ethical.

In short, the best way to sell your yacht is by appointing an agent who is knowledgeable, well respected and available to discuss your yacht with clients, brokers and agents throughout the world , seven days a week, until the job is done.

Advertising Commitment

We take advantage of all the technology available today, many of which our competition have yet to effectively use.  We have which gives a very detailed overview of the market, both new and pre-owned. We also utilize the latest in social media, including Google+, Facebook, Twitter, YouTube, Vimeo and Blogging. Furthermore our lead generation through industry MLS websites such as Yachtworld and YachtCouncil allow for the greatest reach to both clients and brokers, worldwide.

It is also no secret that print advertising is an important addition to market exposure. Lazzara Lenton Yachts supports monthly page insertions that reach hundreds of thousands every month in such publications as ShowBoats International, Power & Motoryacht, Yachting, Invictus, and Yachts International.

In addition to our monthly magazine ads we are able to precisely target our extensive database of clients specifically interested in yachts of your model, year and style.  Furthermore our participation in the worlds largest boat shows allows us to consistently attract more interested yacht buyers than others.